I’m sure you’ve heard the term before. Content Marketing. What exact does it mean?
Content marketing is any marketing initiative that involves the creation, sharing, and publishing of content and media in order to generate leads and customers. The format of the content comes in many different shapes and sizes, the most popular being blogging. Content formats include eBooks, white papers, how-to guides, email marketing, podcasting, and video marketing.
You’re probably thinking “this sounds like traditional marketing… just online”. Well you’d be right. The Internet world loves coining new terms for a slightly updated version of old things.
The only difference is that online content marketing is not necessarily about selling. It’s about adding value to your potential customers. Building trust and authority in the eyes of your buyers so that it’s easier for them to take action. When done properly, content marketing is an extremely effective way to reach and build new audiences, but not necessarily immediate buyers.
Since blogging is the most popular form of content production and marketing, lets start there.
If you want to generate leads or sales through your website then your business should have a blog. There seems to be a lot of confusion surrounding blogging with regards to what it does and why a business would invest in the process. Blogging itself is not a business model; but, rather, a marketing tool and an incredible way for your business to build authority and credibility in its industry.
Blogging is also an excellent way to support your search engine optimization initiatives as it lets you target additional keywords on a regular basis by posting articles every day or week. Since the major search engines favour sites with fresh content, you get a double benefit from simply posting articles regularly; not bad!
No problem! We can get you setup with a great looking blog that matches the style of your website in as little as a couple days. Let us help you turn your website into a lead generating marketing tool.
The best way to get great results is to do what your competition is too afraid to do. Often that means video marketing. Video marketing is an incredible way to differentiate yourself from your competition online. There are a lot of benefits to setting up a video marketing strategy.
Why should my business be involved with video marketing?
Video marketing within the context of content marketing takes the benefits of blogging, podcasting, and video and combines them all into one.
We know there are a lot of questions surrounding video marketing. How does this fit in with my overall business and marketing strategy? How do I overcome the fear of stepping in front of the camera? Will it look professional? How much time investment is there?
We can answer all these questions and more. Video marketing is much easier and way less stressful than you think it might be. It’s also the most effective online content marketing method because it combines video, audio, and text.
Podcasting is mainly an audio-based digital media that consists of an episode series where listeners can subscribe to the streamed media on a variety of devices and platforms. Running a podcast is an excellent way to build an audience, brand awareness, and authority in your industry and for your website.
We can help you get started with podcasting with great software and hardware suggestions as well as the best ways to integrate your podcast with your website and other online services like iTunes! We can also help you plan a publishing strategy. Just click below and ask us your questions!Ask about Podcast Marketing