Canadian Search Engine Optimization and Search Marketing Company.
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Do you use Anchor Text links? Aren’t you worried about the Penguin update?

The Google Algorithm update, named Penguin, rocked the SEO world and challenged a lot of the common knowledge and practices in the industry. Fortunately, we have been able to avoid this “penalty” for the most part (and successfully recovered the sites that were affected.)

We have a fairly conservative approach to the links in our network. A rough breakdown will look something like: 30% of links with naked URL, 20% of links with your brand or business name, 10% of links with random “click here” or “this website” anchors, 20% of links with a variety of long tail keywords and/or related keywords, andonly 20% of links with exact match anchors.

Posted in: Search Engine Optimization

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